Authentic, wearable jewellery for the style-conscious man.
Icon Brand is a brand that embraces lifestyle trends from around the world. We balance functional pieces with expressive styles which are contemporary and forward thinking.
The brand embraces global culture, delivering contemporary designs with refinement and a light-hearted twist.
Icon Brand was born in 2008, a project that combined our personal passion for contemporary style with our company’s 31 years of expertise in jewellery.
Our collections draw together authentic and sophisticated style influences, creating a unique fusion of cutting edge future trends and timeless classics that are shaped by menswear styles both past and present. The result is an effortless contemporary aesthetic that is elevated and understated.
We create 4 ‘Chapters' each year in our East London design studio. Our collections are guided by our own seasonal stories and contain a balance of statement pieces crafted from premium materials and price-aware fashion forward styles for simple, no fuss accessorising.
We have forged an effortless design style, which is simple, refined, and is now increasingly identifiable to Icon Brand. Today our brand is sold in 32 countries, across six continents, and by many of the world’s best-known retailers.
From beginnings in Sydney, the brand is now designed and headquartered in London.